Essence of Strategy
The essence of strategy is not the ability to foretell the future. Such ability is called prophecy. Rather, it is the understanding of the present and the ability to communicate it in a manner that is clear, acceptable, and worthy of pursuing. Continue reading Essence of Strategy
Chemistry Lesson in Ideation
What does chemistry, a science, have anything to do with a creative effort like ideation? It’s silly. It’s preposterous. It’s ridiculous. If that’s how you feel, consider this document an entertaining work of science fiction. Or maybe you are intrigued, … Continue reading Chemistry Lesson in Ideation
The Future of Marketing
I’m watching my kids grow up and am totally amazed at how differently they consume, remember, and distribute information. They are just starting their teen years and their phone may just as well be surgically implanted in their brain. They … Continue reading The Future of Marketing
Why this? Why now?
Quite simply, I finally have time to do it. Moving to Halifax allowed me to find a better work & life balance. I always wanted to write, share, and contribute. Now I finally have the opportunity to do so. Continue reading Why this? Why now?
Adam Outside The Box 