Brand owned by the consumer
When is a brand owned by a consumer? It’s in a market where brand perception created by the consumer is more prevalent than the brand perception created by the company. Continue reading Brand owned by the consumer
No Digital Revolution
There is no Digital revolution. Our world is simply changing at a pace unfathomed by prophets, historians, and scientists alike. Our tools and technologies are not simply making our life easier. They are fundamentally transforming who we are and how we behave. This is our evolution. Continue reading No Digital Revolution
Project Process
There are four popular methodologies for executing projects: waterfall, PMI, agile, and SDLC. Unfortunately none of them work for my clients, my staff, and my projects. Continue reading Project Process
Our world is changing
Our world is changing at a pace unfathomed by prophets, historians, and scientists alike. Our tools and technologies are not simply making our life easier. They are fundamentally transforming who we are and how we behave. Think of the historic ramifications of the fact that current generation of children will live their entire life totally connected through some type of digital device. This connectivity is not only a different way of enjoying music or TV. This connectivity will completely define how they communicate with people, learn, and understand the world around them. Their ability to process information and the speed with which they can adapt based … Continue reading Our world is changing
Finding Strategy
Strategy is found in the center of: 1. What does the customer want? 2. What does the client want? 3. What is feasible & profitable to do? Continue reading Finding Strategy
Strategy Inspires People
Strategy does not cause change. Strategy inspires people. People cause change. Continue reading Strategy Inspires People
Adam Outside The Box 