Being relevant to your customer is not something to promote. It is something to become. Continue reading Being relevant

Internet is this wonderful place allowing us to explore and show our true identify… but with with its sheer size it also shows us how similar we truly are. Continue reading Internet and true identity

Showrooming (checking prices online while looking at the product in the store) is not simply a symptom of cost focused customer. It is also a symptom of weak brand and poor product. A great product from a great brand will always be in demand, no matter the cost. Continue reading Showrooming

Strategy is not some specific state of perfection. It is ever evolving. It keeps changing as market, consumers, and competitors change. It is however rooted in firm undertanding of truth and life. Its spririt endures throughout all change. Continue reading State of perfection

Not to listen and participate in what your customers are saying about your brand and product in social media is simply ignorant and dumb. Thinking your competitors are not listening and participating in those same discussions is far more naive and idiotic. Your customers are free game. Continue reading Your customers are free game

We live in a world of dying wisdom. We are overwhelmed by info yet we lack true insight. All the abundance of data and stats give us more headache and less understanding. In many ways metrics do not bring us closer to our customer. They objectify them. They create a disconnection, not intimacy. Continue reading World of dying wisdom