Test Facebook Posts
Here is a way to test your Facebook posts: Pick up a phone and read them as if you were talking to someone. If it doesn’t sound natural like an actual conversation, you’re not doing it right. Continue reading Test Facebook Posts
Growing Digital Industry in Atlantic Canada
I have to admit. I’m hooked on Halifax. I migrated to Canada from Poland and led most of my professional life in Toronto. Moving to Halifax was hard but if ever I could love a place, it would be Halifax. … Continue reading Growing Digital Industry in Atlantic Canada
Education in Crisis
Education is in crisis: Technology and digital industry is far outpacing the speed with which our educational institutions can update their curriculum for future professions. Continue reading Education in Crisis
Extraordinary stories
When every story is extraordinary, no story is extraordinary. Continue reading Extraordinary stories
Choosing a mobile presence is like buying a car
I don’t like buying cars. It’s the sales process, not the product. And I’m not that aware of all the performance stats, gadgets, and safety features. For example I have no idea how the tire pressure monitor works – there are no wires. I don’t even know where it is on a tire. I generally have a good idea of what I want, like a fuel-efficient five seat SUV. However, I have no idea which of the 30 five seat SUVs on the market is the best. Clients I talk to are just as confused about their mobile website choices. … Continue reading Choosing a mobile presence is like buying a car
Subversive Marketing
“Subversive Marketing” refers to a tactic used in markets with large neutral but vocal audience. Instead of promoting a positive message by a brand, a strong untrue negative message attacking the brand is presented by a pretended party. The neutral audience steps in to defend the brand thus increasing brand perception. Continue reading Subversive Marketing
Adam Outside The Box 