Redefining retail via flodding of mobile ecommerce: Imagine a future where ecommerce and mobile shopping is a common aspect or every retailer. Imagine a future where almost every product is a commodity. The only differentiator a retailer can have is their brand, unique product selection, and their in-store experience. Continue reading Redefining retail via mobile ecom

Redefining retail: Customer Connectivity will be instant and native. No need for checkins. You will know your best friend is in Old Navy right now looking at new summer wear. In fact you could help her decide what to purchase from the comfort of your home couch. Product recos can finally be contextual and personal. Continue reading Redefining retail via customer connectivity

Redefining retail: Socialization of the sale via customer’s mobile device or integrated POS will become a promotional vehicle. Imagine a Facebook post “Jane just got the new Avacado Herbal Essences shampoo in Shoppers Drug Mart on Bedford Hwy & Hammonds Plains”. Why would Jane do that? It will all tie to an integrated shopping experience, in-store discounts, and a loyalty program. Continue reading Redefining retail via sale socialization

Redefining retail: Service personalization will radically change the shopping experience. Getting to know customers even on mass scale is now possible. Imagine a clerk knows your name and purchase history as they walk into the store or approach the check out counter. How? It’s all about combining social media marketing, intelligent POS, and integrating customer’s mobile device into the retail experience. Continue reading Redefining retail via service personalization

Redefining retail: New generation of POS systems now allow for close integration with CRM and marketing tools. They don’t live at the entrance cash registers. They live on staff smart phones. They are portable, always connected, and can do so much more than simply ringing in a sale. They redefine the shopping and purchase experience. Clerk can now walk with the customer as they explore product isles. Continue reading Redefining retail via ground breaking POS systems