Redefining retail via digital branding: Entry for new brands are now as easy as registering a domain name. Digital brand market is completely over-saturated. With so much noise even well established brands suffer from poor share of voice, especially on social media. Result? Now more than ever brands are communicated through people like their leaders instead of company and product names. Retailers the same become more known for their people, not the sign in front of the building. Continue reading Redefining retail via digital branding

Redefining retail via new loyalty. Loyalty used to be a program where a PVC card gives customer points for future benefits. Our wallets were filled with them. New loyalty connects a person through mobile and provides far more than points. It tells a story of the brand, informs about products, alerts about sales, and attracts retail visits with coupons. To the customer, the shift is to a better 2-way conversation. To a retailer, the shift is to data-driven business decisions. Continue reading Redefining retail via new loyalty

Redefining retail via shift in the holy balance between retailer and manufacturer: As manufacturers get closer to customers through social media and CRM, the power hungry retailers loose some of their control. Producing their own knockoff products will only work for commodity categories. Some manufacturers will not survive. Gap between existing ones will widen. Entry for new products will become more difficult unless backed by greedy retailers. Continue reading Redefining retail via manufacturer power shift

Redefining retail via Staff Education: As customer experience becomes more digital so will staff experience. Training videos, product information, work schedule… will all exist in mobile friendly digital format. Staff training will be able to happen anywhere. Continue reading Redefining retail via customer connectivity