Digital Future ~ Digitization of Relationships
Technology and social media allows us to know more people and to a deeper level. More of our social experience is digital, not physical. Moments of weakness, encouragement, joy, grief are now shared digitally instead of in person or even via phone. Many shallow “friends” however will never compare to a nearby BFF shoulder to cry on and physical presence of close ones. Continue reading Digital Future ~ Digitization of Relationships
Digital Future ~ Network vs Content
There is so much content out there. Everyone is trying to get noticed. Everyone is sharing and curating hottest news. It’s interesting that only brilliant content really stands out. Try focusing on creating a few pieces of trully awesome content instead of daily reposting someone else’s. Continue reading Digital Future ~ Network vs Content
Digital Future ~ Mega People vs Mega Brands
As the market gets oversaturated with corporate brands all compeeting for customer attention, new entrepreneurs will rely on personal brands to spread their dogma. More Oprah & less Pepsi I say. Continue reading Digital Future ~ Mega People vs Mega Brands
Digital Future ~ Platforms vs Interfaces
Brain wave sensors, Google Glass, Smart Watches, Intelligent fridges… whatever your fancy. The race is shifting from discovering new communication platforms to innovating new ways to interface within current platforms. Devices are becoming more intelligent and connected. Now the race is on to make them seemless and easy to use. Continue reading Digital Future ~ Platforms vs Interfaces
Digital Future ~ Natural vs Disruptive Advertising
The less time we have in this busy world the less we will tolerate disruptive advertising. Banners and other ad CTR rates speak for themselves. The highest converting advertising right now complements and seemingly integrates with consumer experience instead of taking away from it. Continue reading Digital Future ~ Natural vs Disruptive Advertising
Digital Future ~ Novelty vs Reach
Modern customer craves innovation and change. They will likely abandon well established platforms (saturated with advertisers) for new hot platforms in much the same way they regulary explore new clubs and restaurants. Continue reading Digital Future ~ Novelty vs Reach
Adam Outside The Box 