Search Marketing is experiencing a personality crisis. Two siblings are wrestling for dominance. The first is a purely tactical approach used for running a search optimized campaign. The second is based on older SEO best practices, focusing on website optimization to create high organic search results. This post is here to settle the score with the only verdict I’m comfortable making, one where the customer wins. Tactical Campaign SEM Here is a typical magical recipe: Figure out what your optimal campaign search keywords are. Create custom campaign landing pages and strategically optimize them for your keywords. Create YouTube videos to … Continue reading Seeing through Search Marketing identity crisis