Learning Outcomes:

• Understanding how to plan and communicate human experiences through scripts, storyboards, and illustrations
• Understanding how to plan and communicate interactions through story boards
• Understanding how to translate storyboards into visual and non-visual interface components
• Understanding key principles when combining multiple interactions into a single experience

Class Breakdown:

1. Short intro (5-10 mins)
2. Example 1: Atlantic Lottery Dome Experience (5-10 mins)
3. Example 2: Nissan Autoshow 7+1 Wall Experience (5-10 mins)
4. Example 3: TIMBER MART SharpShooter Facebook Game (5-10 mins)
5. Deconstructing examples to explain the same key steps (25-30 mins)
6. Students in groups of 3 select 1 of 2 mini-projects (below) and develop goals and scripts / illustrations to explain the experience (30-35 mins)
7. Review key findings (10-15 mins)
8. Students (same groups / mini-project) develop story board for a specific interactions (30-35 mins)
9. Review key findings (10-15 mins)
10. Closing remarks and explain next week’s assignment (10-15 mins)

Mini-Projects:

• A. Experiential display for a new movie launch in Dartmouth Crossing (PDF)
• B. Launch of the new Apple iWatch in downtown Halifax (PDF)

Evaluation:

• Deliverables: Revised Goals + User Journey Script / Illustrations + Experience Story Board
• Worth: 5% of total course grade
• Due: Nov. 14 @ 9 AM ATL

Relevant Resources

• Class 2 Deck
• User Journey Script Example: Atlantic Lottery Dome
• Experience Storyboard Example: NSLC Welcome to 19
• Experience Storyboard Example: TIMBER MART SharpShooter Game
• Hybrid Example: Nissan Autoshow 7+1 Wall