Bad CRM + mobile = push notifications to look at the digital version of print flyers. Good CRM + mobile = influencing social, digital, and physical interactions to organically drive sales conversions and cycles. Continue reading Bad and Good CRM

When is a brand owned by a consumer? It’s in a market where brand perception created by the consumer is more prevalent than the brand perception created by the company. Continue reading Brand owned by the consumer

There is no Digital revolution. Our world is simply changing at a pace unfathomed by prophets, historians, and scientists alike. Our tools and technologies are not simply making our life easier. They are fundamentally transforming who we are and how we behave. This is our evolution. Continue reading No Digital Revolution

Strategy is found in the center of: 1. What does the customer want? 2. What does the client want? 3. What is feasible & profitable to do? Continue reading Finding Strategy

Strategy does not cause change. Strategy inspires people. People cause change. Continue reading Strategy Inspires People

The essence of strategy is not the ability to foretell the future. Such ability is called prophecy. Rather, it is the understanding of the present and the ability to communicate it in a manner that is clear, acceptable, and worthy of pursuing. Continue reading Essence of Strategy