Strategy is not some specific state of perfection. It is ever evolving. It keeps changing as market, consumers, and competitors change. It is however rooted in firm undertanding of truth and life. Its spririt endures throughout all change. Continue reading State of perfection
Not to listen and participate in what your customers are saying about your brand and product in social media is simply ignorant and dumb. Thinking your competitors are not listening and participating in those same discussions is far more naive and idiotic. Your customers are free game. Continue reading Your customers are free game
We live in a world of dying wisdom. We are overwhelmed by info yet we lack true insight. All the abundance of data and stats give us more headache and less understanding. In many ways metrics do not bring us closer to our customer. They objectify them. They create a disconnection, not intimacy. Continue reading World of dying wisdom
Sometimes it doesn’t really matter what is the best way of doing something, or who has the right POV, or whether to use Helvetica. Sometimes we just need to stop talking and get the work done. Continue reading Get the work done
The future of marketing is in strategical combination of emotive TV (to break through the noise) + frequent short meaningful mobile social interactions (to stay top of mind) + integrated retail / physical experience. Continue reading Future of Marketing
Customer Loyalty industry is changing. Now even small businesses with a 5-digit budget spent on integrated website, mobile app, and POS can inexpensively create programs that provide the same sophistication and customer purchase insight as Shoppers Drug Mart and Air Miles. Continue reading Customer Loyalty
Adam Outside The Box 