Extraordinary stories
When every story is extraordinary, no story is extraordinary. Continue reading Extraordinary stories
Category: Strategy
Choosing a mobile presence is like buying a car
I don’t like buying cars. It’s the sales process, not the product. And I’m not that aware of all the performance stats, gadgets, and safety features. For example I have no idea how the tire pressure monitor works – there are no wires. I don’t even know where it is on a tire. I generally have a good idea of what I want, like a fuel-efficient five seat SUV. However, I have no idea which of the 30 five seat SUVs on the market is the best. Clients I talk to are just as confused about their mobile website choices. … Continue reading Choosing a mobile presence is like buying a car
Subversive Marketing
“Subversive Marketing” refers to a tactic used in markets with large neutral but vocal audience. Instead of promoting a positive message by a brand, a strong untrue negative message attacking the brand is presented by a pretended party. The neutral audience steps in to defend the brand thus increasing brand perception. Continue reading Subversive Marketing
Being relevant
Being relevant to your customer is not something to promote. It is something to become. Continue reading Being relevant
Internet and true identity
Internet is this wonderful place allowing us to explore and show our true identify… but with with its sheer size it also shows us how similar we truly are. Continue reading Internet and true identity
Showrooming
Showrooming (checking prices online while looking at the product in the store) is not simply a symptom of cost focused customer. It is also a symptom of weak brand and poor product. A great product from a great brand will always be in demand, no matter the cost. Continue reading Showrooming
Adam Outside The Box 