Modern customer craves innovation and change. They will likely abandon well established platforms (saturated with advertisers) for new hot platforms in much the same way they regulary explore new clubs and restaurants. Continue reading Digital Future ~ Novelty vs Reach
Dear retailer. Digital is changing retail even for the small business. In fact, many new trends are not merely adaptations of how retail already does business. They are game changers. Here are the most important trends: 1. Showroom Digitization continues to … Continue reading 12 Ways the Digital Industry is Redefining the Retail Experience
I have a dream. I dream of a different digital education experience. One driven equally by academia, by the industry it serves, and by students themselves. In my dream no such separation exists. THE VOID This vision is not born out … Continue reading Re-Evolving Digital Education
I’ve worked in the digital industry for over 18 years now, predominantly in Toronto. I moved to Halifax for the opportunity to work for a great strategy-based agency (Revolve) and the ocean. I didn’t expect that my greatest challenge here isn’t getting business. It’s getting talent. That is something you really don’t have to worry about in large cities. I learned very quickly how this one thing can make a huge difference on the market. Suddenly being a digital Director also meant being a part time recruiter and HR manager. Atlantic Canada is totally starving for local digital talent. This … Continue reading Recruitment, the greatest challenge in Atlantic Canada
Our charity math is wrong. We chase low operation / overhead costs. We should be chasing higher donation $. Else we’ll continue to decline vs big brands capturing all the attention and spending income with their innovative, engaging, and high impact marketing. Continue reading Our Charity Math is Wrong
Education is in crisis: Technology and digital industry is far outpacing the speed with which our educational institutions can update their curriculum for future professions. Continue reading Education in Crisis
Adam Outside The Box 