Are you ready for Canada’s new Anti-Spam Law / CASL? Will you be compliant for July 1st, 2014? Canadian marketing industry is addicted to SPAM. CRTC prescribed CASL as a cure. Faced with a threat of the largest Privacy related … Continue reading Canada Anti-Spam Law Infographic
Search Marketing is experiencing a personality crisis. Two siblings are wrestling for dominance. The first is a purely tactical approach used for running a search optimized campaign. The second is based on older SEO best practices, focusing on website optimization to create high organic search results. This post is here to settle the score with the only verdict I’m comfortable making, one where the customer wins. Tactical Campaign SEM Here is a typical magical recipe: Figure out what your optimal campaign search keywords are. Create custom campaign landing pages and strategically optimize them for your keywords. Create YouTube videos to … Continue reading Seeing through Search Marketing identity crisis
You have a new website. That’s great but can people find it? Google search does not work the way a phone book does. Search engines are based on sophisticated algorithms and being listed at the top of search results is … Continue reading Holistic Approach to SEO
Dear retailer. Digital is changing retail even for the small business. In fact, many new trends are not merely adaptations of how retail already does business. They are game changers. Here are the most important trends: 1. Showroom Digitization continues to … Continue reading 12 Ways the Digital Industry is Redefining the Retail Experience
Redefining retail via digital branding: Entry for new brands are now as easy as registering a domain name. Digital brand market is completely over-saturated. With so much noise even well established brands suffer from poor share of voice, especially on social media. Result? Now more than ever brands are communicated through people like their leaders instead of company and product names. Retailers the same become more known for their people, not the sign in front of the building. Continue reading Redefining retail via digital branding
Redefining retail via new loyalty. Loyalty used to be a program where a PVC card gives customer points for future benefits. Our wallets were filled with them. New loyalty connects a person through mobile and provides far more than points. It tells a story of the brand, informs about products, alerts about sales, and attracts retail visits with coupons. To the customer, the shift is to a better 2-way conversation. To a retailer, the shift is to data-driven business decisions. Continue reading Redefining retail via new loyalty
Adam Outside The Box 