I long for the day when the reader can become an active component of the writing experience… where their collective passion and immagination somehow shapes the outcome of the writer’s story. Such afterall is the nature of our life. Continue reading Reader shaping writer’s story
The future of marketing is in strategical combination of emotive TV (to break through the noise) + frequent short meaningful mobile social interactions (to stay top of mind) + integrated retail / physical experience. Continue reading Future of Marketing
Customer Loyalty industry is changing. Now even small businesses with a 5-digit budget spent on integrated website, mobile app, and POS can inexpensively create programs that provide the same sophistication and customer purchase insight as Shoppers Drug Mart and Air Miles. Continue reading Customer Loyalty
Bad CRM + mobile = push notifications to look at the digital version of print flyers. Good CRM + mobile = influencing social, digital, and physical interactions to organically drive sales conversions and cycles. Continue reading Bad and Good CRM
I write not because I know something better than everyone else. I write to understand what it is I know. In this effort, the reader’s knowledge and perspective is just as important and valuable as mine. Continue reading Why I write
When is a brand owned by a consumer? It’s in a market where brand perception created by the consumer is more prevalent than the brand perception created by the company. Continue reading Brand owned by the consumer
Adam Outside The Box 