Redefining retail: Socialization of the sale via customer’s mobile device or integrated POS will become a promotional vehicle. Imagine a Facebook post “Jane just got the new Avacado Herbal Essences shampoo in Shoppers Drug Mart on Bedford Hwy & Hammonds Plains”. Why would Jane do that? It will all tie to an integrated shopping experience, in-store discounts, and a loyalty program. Continue reading Redefining retail via sale socialization
Redefining retail: Service personalization will radically change the shopping experience. Getting to know customers even on mass scale is now possible. Imagine a clerk knows your name and purchase history as they walk into the store or approach the check out counter. How? It’s all about combining social media marketing, intelligent POS, and integrating customer’s mobile device into the retail experience. Continue reading Redefining retail via service personalization
Redefining retail: New generation of POS systems now allow for close integration with CRM and marketing tools. They don’t live at the entrance cash registers. They live on staff smart phones. They are portable, always connected, and can do so much more than simply ringing in a sale. They redefine the shopping and purchase experience. Clerk can now walk with the customer as they explore product isles. Continue reading Redefining retail via ground breaking POS systems
Redefining retail: Showroom digitization continues to extend the definition of a store using technology. Not only is ecommerce extremely easy to execute. New tools allow for seemless transition between digial and physical retail experiences. More than kiosks, digital signage, or interactive instore digital catalogues… a totally new shopping experience is formed, one where the smart phone serves as a bridge and guide to a hyper-connected showroom. Continue reading Redefining retail via hyper-connected showroom
Physics and Change Management: Our efforts of change are often met with Newton’s famous “equal and opposite reaction”. To deal with it you have to go back to Newton’s first law and introduce a different force. This is called innovation. Imagine two forces stuck pushing directly against each other then a third force pushing slightly from side. The change of direction is a necessary part of evolution. Continue reading Innovation vs equal and opposite reaction
Physics and Change Management: Newton’s third law of motion states “our force is met with equal and opposite reaction”. The same applies when trying to evolve a company: politics, fear, legalities, red tape. This is a natural aspect of change. Tomorrow I’ll post how to deal with the “opposite reaction”. Continue reading Change Mngt faced with equal and opposite reaction
Adam Outside The Box 